Non-profit advertising watchdog organization Truth in Advertising (TINA) sent letters to seventeen celebrities, urging them to follow FTC requirements on clearly disclosing when they are being paid to promote a brand. TINA had also previously sent such letters to Justin Bieber in relation to his promotion of the inBetweeners NFT project, and to Reese Witherspoon in relation to her endorsement of World of Women.The celebrities who received letters from TINA were Drake Bell, Tom Brady, DJ Khaled, Eminem, Jimmy Fallon, Paris Hilton, Eva Longoria, Madonna, Floyd Mayweather, Meek Mill, Von Miller, Neymar, Shaquille O’Neal, Gwyneth Paltrow, Logan Paul, Snoop Dogg, and Timbaland.