On Christmas, Elon Musk tweeted a very cute photograph of his pet dog, Floki, wearing a Santa suit with the caption “Floki Santa”. Creators of a memecoin called “Santa Floki” ($HOHOHO, of course) capitalized on this with a claim that he’d been tweeting about their coin, and the token surged by 18,840% in about 48 hours (from $0.000000012935 to a whopping $0.00000245). The value quickly fell back below this new high, and settled back to around the pre-tweet price not long after.