Cryptocurrency

Web3 Is Going Great

2022-06-30 [vendor] Coca-Cola Pride Bottle #8 [chain] polygon
Primary Source ↗
Blockchain(s) Polygon

Incident Details

If it wasn’t already nauseating to watch a huge corporation like Coca-Cola use LGBTQ Pride Month to market their products and pay lip service to supporting LGBTQ rights while supporting anti-LGBTQ politicians, now they’re doing it with NFTs. Coca-Cola launched “The Coca-Cola Pride Collection” of 136 NFTs, which are minting for 335 MATIC (~$158). The website states that all proceeds will go to LGBTQ+ charities.At that price, Coca-Cola will only be earning about $21,500 (minus any expenses) if the project mints out, plus any resale fees. A many-billion-dollar company like Coca-Cola might consider just donating the 20 grand themselves.

Technical Details

Vendor / Product
Coca-Cola Pride Bottle #8

Timeline

  1. 2022-06-30 Breach occurred
  2. 2022-06-30 Publicly disclosed