LooksRare, a new NFT marketplace that launched on January 10, has boasted enormous trading volume since day one. It’s no secret that wash trading — that is, a user “selling” an NFT to another wallet they also control — is rife on LooksRare. The platform offers token rewards to any users who buy or sell NFTs, which serves to incentivize wash trades, and has taken no action to disincentivize it — in fact, the platform has retweeted another person who described the incentive system (and the wash trading it generates) as “genius”. A new report by NFT analytics company CryptoSlam has put some numbers to the scale of wash trading on the platform: $8.3 billion of the platform’s $9.5 billion in trading volume to date (about 87%) appears to be from wash trades.Wash trading is also a widespread tactic in the NFT space to artificially inflate the “value” of an NFT. Because it’s relatively easy to create a pseudonymous cryptocurrency wallet, users will “sell” NFTs to themselves for large amounts to create the appearance of higher demand, and to try to convince other would-be buyers that the NFT is more valuable.