Miss Universe and its models, the @nft Instagram, and Steve Harvey all got in on the advertisements for the Miss Universe NFT project, which Miss Universe presenter Paula Shugart said was “going to be the first brand in the NFT space that is about women, about women’s empowerment, and embracing the technology, and moving forward. I love it; this is the first one that is away from other more male-oriented spaces.” Buyers were offered signed prints, virtual meetings with the models, exclusive events, and a chance to win $50,000. None of this materialized, the Miss Universe Instagram account was deleted, and NFT owners who asked questions began to be banned from the project’s Discord channel.

Total loss estimated at $376,000.