Vignesh Sundaresan’s $69 million purchase of an NFT by artist Beeple made headlines. However, Amy Castor outlined a few days later that Sundaresan is a business partner of Beeple’s, and that Beeple himself owns 2% of the B20 tokens created by Sundaresan’s cryptocurrency investment firm. She speculates that money may not have exchanged hands at all, but that Sundaresan and Beeple orchestrated the purchase to artificially inflate the value of the work, increase Beeple’s popularity, and draw attention to Sundaresan and his company.